From Lumina Fitness to Fitness Squad

by Cole Dittmer
Wednesday, March 5, 2014

Staff photo by Cole Dittmer 

Lumina Fitness has been renamed The Fitness Squad and relocated to a larger, 2,100-square-foot space at 6309 Boathouse Road.

Monday, Feb. 24 marked a new chapter for the team of personal trainers at Lumina Fitness as the team opened in a new location and under a new name. 

Led by co-owners Donna Baker and her fiancé Pete Vinal, The Fitness Squad is now open at 6309 Boathouse Road, near the New Hanover County Arboretum. 

Starting with a blank template of a space, the team transformed a 2,100-square-foot open room into a gym specifically designed for the many forms of functional training its trainers, like LaMaine Williams, are known for.  

“The layout is key, because it is designed for functional training with all the equipment on the outside walls, which leaves everything open in the middle,” Williams said. “We also have more little fitness tools here than a big gym, because it is designed for personal training.”

In addition to those little fitness tools, like various resistance bands, kettle bells and medicine balls, The Fitness Squad gym has three treadmills and elliptical machines, multiple sets of dumbbells and a range of exercise machines. There are also full bathroom and shower facilities for clients. 

Baker, who also works as one of the trainers, said all the personal-training clients from Lumina Fitness made the transition to the new space, and the team plans to pick up right where it left off. 

“I don’t consider Lumina Fitness to ever have closed; we changed the name and uprooted,” Baker said. “We decided to move everybody together and it was probably that or we would have all gone elsewhere.”

Williams said it is the mix of trainers and their unique styles that make The Fitness Squad stand out from other fitness facilities. 

“When it comes to personal training, that is what sets this gym apart from other gyms,” he said. “A lot of even the smaller gyms are going to hire trainers who pick it up while they are in college, but this is our job and our life, so of course we are going to pay more attention to it.”

Like Lumina Fitness, The Fitness Squad has a clientele base that is partially made up of gym members and partially of its personal training base. To limit possible overcrowding, Baker said the gym would cap its memberships with only about 20 more openings. Throughout March, she said those interested in beginning a personal-training program could stop in to try a session before committing. 

Vinal said new clients would find professionalism and a family atmosphere. 

“I think the best thing is you have six of the best personal trainers in Wilmington, no doubt about it,” Vinal said. “They give their personal style and expertise to make it very professional yet it has the atmosphere of a big family.”


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